Custom audiences on facebook

Facebook audiences

Allowing us, for example, to group visitors who have visited a sales page on your website but have not completed their purchase. Or those who have visited a page where we offer a lead magnet but are not subscribers.

With them you can group users who have viewed your promotional videos – and have not become customers/subscribers – to impact them with a personalized communication that encourages them to do so.

This audience works very well for working sales funnels, as it allows you to advance users in their buying decision process through your planned video series. Leveraging the power of videos to convey authority and qualify users for the sale.

I know it can be very tedious, especially if your customer list is in the hundreds or thousands, but the more loyal your list is, the better segmentation you can do and the greater the return on your investment.

Thus, the goal we will pursue will be to bring the user back to your website to complete the purchase or the main action of your page, such as subscribing or submitting a contact form.

Facebook custom audience api

Now a new window will appear in which you have to select Customer File, which will allow you to upload a file, in Excel (.CSV) or Text (.TXT) format, containing all the email addresses of your customer database. Remember to select the Use a file that does not include LTV option.

With these marketing tools and actions, you can use social networks to sell and you can measure ROI with pinpoint accuracy, even if your target is not only your fans but any other individual with a user account on this social network.

In a short time, you will obtain another segment of users with a sociodemographic and socio-demographic profile similar to that of your customers, which you can re-segment, if necessary, and use as a target for other Social Media Marketing actions within this social network.

Facebook audience manager

After clicking on the “Customer List” option on the Custom Audiences page, you can start creating a custom audience from your existing customer lists.

Then, simply choose between “People who opened this Instant Experience” or “People who clicked any links in this Instant Experience”.

Then simply choose whether you want to get information on “People who viewed products in my catalog” or “People who messaged about products in my catalog”.

A video is often the best way to introduce your brand to new prospects. But, it’s also very difficult to deliver a brand awareness message and a sales call to action at the same time. By creating a custom video viewing audience, it is possible to create a very simple two-step sales funnel.

Facebook custom audience not working

After clicking on the “Customer List” option on the Custom Audiences page, you can start creating a custom audience from your existing customer lists.

Then, simply choose between “People who opened this Instant Experience” or “People who clicked any links in this Instant Experience”.

Then simply choose whether you want to get information on “People who viewed products in my catalog” or “People who messaged about products in my catalog”.

A video is often the best way to introduce your brand to new prospects. But, it’s also very difficult to deliver a brand awareness message and a sales call to action at the same time. By creating a custom video viewing audience, it is possible to create a very simple two-step sales funnel.