Definition of inbound marketing

Inbound marketing strategy

Therefore, we can say that, with inbound, a part of the actions help to build elements that exist, that have an economic value by themselves and that, in addition, unlike simple digital marketing actions, in time give a return. Among them, the following stand out:

The software was born shortly after Shah and Halligan met while pursuing an MBA. During the MBA, Brian realized that the success of Dharmesh’s blog (OnStartups) had to do not only with the naturalness of the explanations, presented in a very close way and based on the author’s own experience, but also with the passion he put into it.

With the increase in traffic generated, it was necessary to invest more and more time and resources in the blog and, at this point, Dharmesh’s technological background led him to look for a way to be more efficient in his day-to-day work.

Once we have talked about the formal origin, let’s delve into the natural origin, which is more linked to the events that have marked the reality of our time. In this sense, it is necessary to mention Netscape.

Examples of inbound marketing

Inbound Marketing is mainly composed of content that is disseminated through different channels with the aim of achieving the lowest possible user acquisition cost and that the user obtains a clear value in the content found, rather than pressuring him to buy our product/service directly.

This is a medium to long term process that allows us to get to know the user better, give him valuable content, help him to better understand his needs and therefore, finally convert him into a prescriber of our product/service.

Taking into account that the main thing in an Inbound Marketing strategy is the content, we are not going to talk about anything that we do not know or have not seen a thousand times here, how to develop a GREAT content marketing strategy.

We already talked to you some time ago about the usefulness of personas in online marketing. These fictitious figures will be of great help when preparing any strategy, be it content, social media or any other discipline.

Drip marketing definition

Outbound marketing uses traditional media: television, radio, billboards or e-mail. Since its goal is to cover as much as possible, it uses less segmented spaces, available at all times, even when it is not needed. That is why it is said that outbound interrupts, since it appears untimely in the middle of a TV series or on the corner of a busy intersection.

Inbound marketing also takes advantage of a key feature of the communication channels it chooses: interaction with its audience. It pays attention to the comments, suggestions and reactions it achieves with advertising or content, to refine a product or service offering. It has the opportunity to learn directly from its consumers in real time, a great advantage that is more difficult to achieve with outbound.

Finally, inbound can make very valuable measurements thanks to the interaction with your customers, the real-time data obtained from digital channels and the intersection with information from previous market research. Thanks to this, buyer personas are created that can be adjusted, and it is possible to correct a communication and content strategy in time.

What is outbound marketing

“Techniques that allow us to reach consumers in a non-intrusive way, forgetting about actions that cause the interruption of a potential customer creating a feeling of “they are selling me” and it uses the combination of several Digital Marketing actions among which are SEO, Content Marketing, Social Media presence, lead generation and web analytics”.

As you may have noticed, experts agree that Inbound Marketing will help you attract your potential customer. The methodology is based on publishing valuable content, through digital platforms.

“Consumers will only give a company permission to communicate with them if they know what they will gain in return. The advertiser has to compensate users, explicitly or implicitly, for paying attention to their messages.”

In 2005, Brian Halligan and Dharmesh Shah noticed that most companies were falling behind the evolving consumer habits of customers and that’s when they decided to create Hubspot.