Email for marketing example
Image measurements for e-mail
Purely promotional messages are tiring and users are becoming more and more demanding of brands. They expect more and more from them. So the time has come to be creative and differentiate yourself from the rest.
Sooner or later we all need a touch of inspiration to get started with our work. And inspiration doesn’t come when you want it to, or when you’re standing still. That’s why the best thing to do is to move, search and be curious. The more things you know, the more you will open your mind. It will be then when ideas will start to come to your mind.
Do you know what transactional emails are? They are the automated emails you receive in your inbox after taking a certain action on a website. For example, when you buy something you automatically receive a purchase confirmation email. And as we say, many marketers forget that these are the emails with the highest open rates, so you have to squeeze them.
In this case, Charity: Water knew how to take advantage of its transactional email and opted for this alternative. The moment someone donates money to Charity: Water, that amount goes a long way.
E-mail campaigns
Purely promotional messages are tiring and users are becoming more and more demanding of brands. They expect more and more from them. So the time has come to be creative and differentiate yourself from the rest.
Sooner or later we all need a touch of inspiration to start our work. And inspiration doesn’t come when you want it to, or when you’re standing still. That’s why the best thing to do is to move, search and be curious. The more things you know, the more you will open your mind. It will be then when ideas will start to come to your mind.
Do you know what transactional emails are? They are the automated emails you receive in your inbox after taking a certain action on a website. For example, when you buy something you automatically receive a purchase confirmation email. And as we say, many marketers forget that these are the emails with the highest open rates, so you have to squeeze them.
In this case, Charity: Water knew how to take advantage of its transactional email and opted for this alternative. The moment someone donates money to Charity: Water, that amount goes a long way.
Example of an email
The first email example we want to highlight is the welcome email. In this case, it is used as a first impression and as a way of making contact with the lead who has just received your email. This type of email does not usually have the objective of selling directly, but to make a good impression and improve the brand image, as well as to offer additional valuable information.
This type of email is aimed at continuing to nurture our leads, also known as lead nurturing. The objective is to provide high quality information to strengthen the relationship, as well as to help them make the right decision at the time of sale. For example, if we have a fashion store we can send them an article explaining the trends of the next season.
Using urgency to increase sales at a specific time is, without a doubt, a great example of email. It consists of showing an offer that is limited in time or quantity of units. For example, we can say that there is a 50% discount ONLY for the next 24 hours, or maybe only on the first 50 orders.
Sample email
Hundreds of billions of emails are sent every day and no, this is not an exaggeration, these are the facts. It would be a mistake to discard this digital marketing tool from your communication strategy because, although -with so many changes- it could be seen as “more traditional”, it is still one of the most successful.
Often, the biggest drawback of social media marketing is the immense difficulty involved in proving that you are getting a good return on investment. There are so many variables and so much fragmentation that it is difficult to track a sale from a social media post to demonstrate its effectiveness.
On the contrary, there is ample evidence that email marketing is the ideal ally for companies to leverage in the battle for customer retention, as well as being impactful in acquiring new customers.
Email enables direct communication with people who have interacted with the business before, allowing you to rekindle a relationship that has gone dormant, address issues directly – if they arise – and provide a more personalized approach, which most consumers find valuable.
