Free keyword research tool
Ubersuggest
With Wordtracker Scout you will achieve this in a few minutes, it is a simple Chrome extension that you must install on your computer, then enter a web page, place the cursor on the content and click on the button W. Immediately a series of keywords that have been used to promote the web positioning of that page will be displayed.
Another free tool that is a great help to find long tail keywords and increase your website’s ranking opportunities is keywordtool.io. It also has a selector for you to indicate the language you prefer and thus obtain optimal results.
Another advantage of this tool is that it proposes phrases with good semantic sense using suffixes and prefixes and has the ability to identify plural, singular or gender terms. Undoubtedly, it will facilitate the task of identifying the right keywords for your website.
One of the most relevant advantages of this tool is that the more words you include in the boxes, the more phrases you will get as a result. Sometimes the phrases indicated may be meaningless, but you will surely find some that fit what you are looking for in its wide list of alternatives.
Google keyword planner
Note: Although this tool does not show detailed information about each of the keywords it displays, you can always combine it with another tool such as KW Finder to choose the best keywords and optimize your content.
Unlike the other tools we have just seen, the goal of Ninja Search Combination Tool is not to return related keywords from a term you choose. In this case, you have to enter two groups of terms (List 1, List 2) and the tool creates all possible combinations of keywords based on them.
Google adwords keyword planner
Here’s another great reason why you should have a Bing Webmaster Tools account. Bing’s tool allows you to generate keyword ideas by entering any keyword, with the ability to set the country and language.
It is important to keep in mind the keywords you are for, as well as those that generate impressions. You may not know the valuable keywords for which your pages rank on page 2 or 3.
The ‘Find Keywords’ section in Bing Webmaster Tools helps you identify these gems, giving you details of the keywords that generate clicks and impressions, along with click-through rates (CTR) and average positions on Bing.
LSI Graph is a tool for creating what are known as “latent semantic indexing” (LSI) keywords. LSI keywords are words that are semantically/topically related to another word or phrase.
Keyword tool
Perhaps the downside of this tool is that it is paid, they offer a 7-day trial to view and test their tools for free. Once this period has elapsed, Semrush has different plans and prices depending on the user profile.
The Ahrefs keyword explorer allows you to know how difficult it is to rank for a certain keyword. The tool offers its own calculation in which it shows the score from 1 to 100 depending on the difficulty to rank for that keyword.
Likewise, this tool also allows you to analyze the traffic of the competition and the keywords for which it gets the most traffic. Even from the SEO explorer section it allows an SEO analysis function and analysis of external links (backlinks).
On the other hand, we must take into account that we can use more specific or more generic keywords. Depending on the authority and relevance of your website, you can develop a strategy with more or less generic terms.