Search engine optimization seo

How to do seo

But in such a fierce and competitive terrain as the Internet is, making your website stand out among the millions of pages on the net seems like an impossible task. And I say it seems impossible because it really isn’t. Don’t worry!

Don’t worry! Whether you want to take your first steps in the world of search engine optimization, or you want to refresh your knowledge, in this complete SEO guide we will explain everything you need to know about the subject.

We do not want to leave out of this article a topic that causes a lot of confusion among professionals who are starting in the world of Digital Marketing and this is the difference between SEO and SEM.

Although at first they may seem to refer to similar actions given the similarity of their acronyms, you should pay close attention because they refer to completely different actions. Let’s look at them one by one.

A complete Digital Marketing strategy should not opt for one and exclude the other. That is, you should include in your strategy a combination of SEO and SEM strategies to increase your results.

Search engine optimization

What is positioning? The concept of market positioning in marketing terms refers to the place that a certain brand or product occupies in the minds of consumers in relation to its competition.

If we are talking about web positioning the definition is modified in its terms but the meaning is the same: it is the place that a certain web occupies in the search engines in relation to its competition.

The checking process starts with a list of web addresses from previous crawls and sitemaps provided by other websites.  Once these sites are accessed, the bots look for links to other sites to visit. The bots are particularly attracted to new sites and changes to existing sites.

It is the bots themselves that determine which pages to visit, how often and how long they will crawl that site, so it is necessary to have an optimal loading time and updated content.

This would be the main reason why you need to do SEO on your website. But there are other reasons to carry out an SEO strategy that benefits both your business and your website. Do you want to know them?

What is seo in digital marketing

Anyone who has a website or an online store, surely more than once has wondered what SEO positioning is or why it is so important to do SEO on a website. And it is something completely normal. It is something that is constantly talked about in marketing blogs (and even in technical blogs about web development or WordPress).

When you have an online business it is important that people find you and know you, otherwise it’s like you don’t exist. That’s why in this post we will see in detail what SEO positioning is and why it is so important to position your website for your business. Let’s start!

On-page SEO refers to the set of techniques that are applied on the website itself that we want to position. For example, some factors when optimizing the SEO on-page of a website are:

In this case we can define the off-page SEO of a website as the set of techniques that we carry out outside our website but that also help to improve the positioning of your website in search engines. For example, some of these techniques are:

What is seo

A robots.txt file tells search engines whether they can access certain parts of a site and therefore crawl them. The file should be named “robots.txt” and placed in the “root” directory of your site. It is possible that pages that have been blocked with such a file can still be crawled, so use a more secure method if they contain sensitive information.

The <title> element of a home page can include the name of the Web site or company, as well as other important information, such as the company’s physical location or some of its main specialties or offerings.

Use heading tags when you feel it’s appropriate, but keep in mind that if you include too many on a page, users will have a hard time distinguishing at a glance where each topic begins or ends.

If you want to try structured data markup without changing your site’s source code, you can use Data Marker, a tool built into Search Console that supports a subset of content types.