Subject lines for emails

examples of subject lines for business emails

The subject line is the part of the email that the subscriber sees when it appears in their inbox. From the subject line of the email, subscribers judge the email and decide whether to open it or not. Your task is to make it stand out from the crowd – not even a task, but a challenge!

Don’t forget about the pre-header text that appears near the subject line. It’s like a preview of the content of your email explained in several words. Don’t make it the same as the subject line.

There are several other methods to create an original subject line. Use humor, special values – like a free e-book download, some stylistic devices – rhyme, alliteration, metaphors. Be creative in your choice and give it a try!

subjects for sales emails

So what is it that makes you take the extra step to actually open an email? Often, it’s the subject line. After all, it’s the first impression you get from the email and you’ll judge the content of the email by it.

I always ask myself a question before I open an email: will it be a waste of time to open it? Usually, the answer to this question is based entirely on the effectiveness of the subject line.  Admittedly, there are other elements of an email that make me want to open it; a familiar sender name, and the subject line, which is really the determining factor.

It doesn’t matter if you’re an email marketer or just someone who sends emails on behalf of your company, you don’t want to be the person whose emails get ignored or deleted from your subscribers’ inboxes. You need to make sure your email subject lines are great. What better way to learn how to do this than by examining some of the best subject line examples?

issues for formal mailings

By communicating a start and end date for a special sale or promotion, viewers scrolling through their inbox will click through to see what they can get in that window of time.

Similar to piquing your audience’s curiosity, crafting email subject lines that incorporate trending topics or timely headlines can help you establish your brand as an authority within your industry, and encourage people to click.

Weighting your email subject line with allusions to an interesting story, but one that can only be read if opened or clicked on, will likely make your audience intrigued and want to know more.

e-mail format

We’re glad you asked. The subject line is a short description that introduces the user to the content of the email, without the user having to open it. In fact, the subject line is one of the few elements visible from the inbox, along with the sender’s name and the pre-header, i.e. the first sentence of the message.

Its main function, as we have said, is to give a preview of the content of the email. However, for email marketing experts, the subject of an email serves above all to attract the reader and convince him to read the message.

Our survival in the inbox depends on the subject line of an email: if it stands out from the crowd of emails and catches the attention of the recipient, we will have succeeded in getting them to open our email. Otherwise, they will ignore us or, even worse, send us straight to the spam folder without any remorse. Yes, it is that important.

Think of it as the showcase of your email: if your contacts like what they see from the outside, they will decide to enter, thus increasing your open rate. Otherwise, they will quickly move on to the next one.