Tools to manage social media

social media manager salary

In the world of marketing there are several tools and software with functions that can help you improve different aspects of your social media strategy. These solutions are also known as social media management tools and they help you with creation, collaboration, planning, sharing, analysis and other aspects.

In this post we will tell you about various social media management tools, how your team can benefit from them and show you the 16 best options available today.

Social media management is the process of handling or managing everything that goes into your social media strategy. This includes strategizing, planning, posting, engaging and analyzing your content on the social platforms your company uses. It also involves understanding the level of success of your strategy in order to improve it over time.

As mentioned earlier, there are a number of social media management tools available on the market. Some are focused on helping very specific needs, others are aimed at very particular types of management (for example, tools for agencies) or facets (such as social listening or social network analysis).

social media management platforms

Sprout’s social media reporting, content scheduling and publishing tools simplify the hard work of social media management, allowing you to focus on developing insight-driven strategies that promote your brand.

Social media teams don’t always have the time or the tools it takes to sift through the data to uncover key insights about your customers and your culture in general.

Sprout has done much of that day-to-day administrative work, which has allowed me to focus on what’s most important and what value I can add: creating great content and sharing quality stories.

Spend less time keeping up with manual tasks and more time transforming customer connections and conversations into business insights that allow you to take the right actions.

hootsuitecompany

Every digital marketing professional knows how important social media profile management tools are for the time they can save you and, above all, for the information they can provide.

Once the strategy has been defined, it is very important to have the right tools to manage our profiles and strategies. We are looking for effectiveness and efficiency, let’s not forget the difference between these two concepts.

This is undoubtedly one of the best tools for managing social networks. It allows you to manage several social profiles simultaneously. It has applications for web and mobile devices.

With this tool we can manage our publications in several social networks simultaneously. The most remarkable thing about Postling is that it constantly monitors the data of our website, including less common profiles such as Yelp and Tripadvisor.

We hope this list will help you save time in managing social networks by mechanizing and automating certain processes. This way you will have more time available to focus on the strategy and analysis of your profiles.

social media manager

As we have said before, not being in social networks is equivalent to not existing. But being in them and not using them correctly could be even more detrimental, because at the level of brand image, having our social networks abandoned generates a very negative perception.    These networks allow us to give greater visibility to our brand, improve the relationship with users who are interested in us and create a community around us. Sounds good, doesn’t it? However, to achieve these benefits it is important to know how to manage our different profiles well.

Poorly worked content, untimely or never-arrived responses, publications that are not adapted to the place where they will be made… It is not only important what we say, it is also important how we say it. And if we have a presence in many social networks at the same time, it is possible that we may feel overwhelmed. At this point is where resorting to a specialized professional or a good management tool becomes essential.