Come up with an idea

Una maleta en español

What do you need to start a business? Clearly, a good business idea. But what exactly does this mean? A business idea is more than a spontaneous idea that comes to you in the shower or in a chat with your friends. It includes not only a solution to the problem, but also initial considerations on how you could make money with it.

A business idea is the concept with which you can build an economic existence. It is right at the beginning. It is the first step in starting a business and becoming self-employed. For example, a business idea can result from a given problem that needs to be solved or from an innovative flash of inspiration in the shower. Whatever the case, the business idea is always the starting point of any enterprise. To implement a business idea, it usually has to be further developed, formulated and implemented into a business plan.

Good business ideas are conceptual approaches to new business activities. They aim to generate real benefits for selected target groups by solving problems or satisfying needs. Innovative technological ideas that are scaled by fast-growing start-ups or disruptive solutions that can create completely new markets are particularly promising.

Having an idea is synonymous

The role of someone who has a good idea is not limited to the difficult art of finding an opportunity or an unsatisfied market need; this is only the first step of a long road that must be traveled. Beyond the paternity of the idea, an entrepreneur, an executive or a creative person has to help others understand it. Sometimes this involves arbitrating the interactions, choosing the right media to make the idea known, understanding the languages to be used depending on the audiences to whom the message is addressed, putting oneself in the perspective of the person who will receive the message and all those efforts that lead the listener to understand exactly what I want to communicate.

It is not the same strategy that we must use when we are facing an investor as when we are facing a supplier; it is not the same speech that we must prepare for a sponsor as for a client. Therefore, it is very important to differentiate the different scenarios and prepare a presentation according to the interests of the listener.

Tener una idea formada sobre algo

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