Out of home advertising
advertising by mail
Already in Pharaonic times, merchants carried out an incipient sales promotion by inscribing messages on stones that they placed on the access roads to the city. Much later, painted advertisements became popular.
In the cities of the Roman Empire, spaces were set aside for decorated murals for the same purpose. In the ruins of Pompeii, several store signs have been found. On the other hand, in ancient Greece, advertisements for the Olympic Games were displayed on the outer walls of the stadium.
Advertisements became more widespread with the popularization of papyrus, and later paper. From this time on, printed messages could be reproduced and transferred to different environments. Later, the invention of the printing press in the 15th century was a revolution, almost as much as the spread of lithography in the 18th century. These innovations gave way to the mass dissemination of the advertising poster.
Nowadays, new technologies allow a great variety of advertising manifestations: digital advertising, additional elements to the structure such as videos or the so-called “props” mobile billboards, interior illumination of billboards, large illuminated signs, light effects, etc.
billboards
Already in Pharaonic times, merchants carried out an incipient sales promotion by inscribing messages on stones that they placed on the access roads to the city. Much later, painted advertisements became popular.
In the cities of the Roman Empire, spaces were set aside for decorated murals for the same purpose. In the ruins of Pompeii, several store signs have been found. On the other hand, in ancient Greece, advertisements for the Olympic Games were displayed on the outer walls of the stadium.
Advertisements became more widespread with the popularization of papyrus, and later paper. From this time on, printed messages could be reproduced and transferred to different environments. Later, the invention of the printing press in the 15th century was a revolution, almost as much as the spread of lithography in the 18th century. These innovations gave way to the mass dissemination of the advertising poster.
Nowadays, new technologies allow a great variety of advertising manifestations: digital advertising, additional elements to the structure such as videos or the so-called “props” mobile billboards, interior illumination of billboards, large illuminated signs, light effects, etc.
advantages and disadvantages of advertising
Gone are the days when advertising agencies and brands spent a large portion of their marketing budget on print advertising. Technology has evolved and people are responding more to digital screens.
User-generated content (content created by experienced customers), on the other hand, has become the most prized content for both brands and consumers. Today, more than 86% of companies use user-generated content as part of their marketing strategy.
85% of consumers find visual UGC more influential than branded photos and videos. With growing audience demand for faster, personalized content accessible on the go, digital OOH advertising coupled with UGC fits perfectly into the picture. It perfectly meets these demands with greater effectiveness and efficiency.
When you come across a basic ad created by a brand, do you think it’s impactful enough to have a lasting image in your mind? That’s what user-generated content in DOOH does to the consumer. It gives the consumer the kind of relationship they are looking for from conventional advertising.
online advertising
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